- AARRR Funnel (Dave McClure)
- Access panel
- Affichage urbain
- AIDAR Funnel
- Analyse factorielle
- Audience consolidée
- Audience cumulée
- Automation (marketing)
- Biais
- Branding
- Broadcast
- Business intelligence
- BVOD ou Broadcast Video On Demand
- CDP (CUSTOMER DATA PLATFORM)
- Channel & Canaux d’acquisition
- Cold emailing
- Cross ownership (économie et média)
- D2C
- DATA LAKE
- Data science
- DNVB
- Données atypiques
- Drive to store
- DSP: Demand-side platform
- Earned Média
- EFFET DE GRAPPE statistique
- Étude marketing (globale)
- Étude qualitative
- Étude quantitative
- Extrapolation
- FINGERPRINTING
- Growth loop (ou boucle d'amélioration)
- INA
- Large Langage Model
- Lead nurturing
- Les données de sorties de caisse
- Manage Engine Ads (Search Engine Ads)
- Marketing relationnel
- Média-planning
- Merchandising
- Netlinking
- Owned media
- Paid Media
- Panel média
- Parrainage (marketing)
- Personal branding
- PGC (PLATEFORME DE GESTION DU CONSENTEMENT)
- Placement de produit
- Privacy by design
- Product Marketing
- Quartile
- Remarketing
- Retargeting
- Revenues liés aux produits dérivés
- Revenus mensuels réguliers ou MRR
- RP : relations publiques
- RTB (real time bidding)
- SEO
- SERP
- Shared Media
- Smart method
- Social linking
- Social listening
- Social selling
- Traitement automatique du langage naturel
- UGC (User Generated Content) :